When I first got started in agency-world it was 2015 and I was stuck working full-time for an energy shot company doing their social media posting and some blog work. I knew that paid ads management was a massive wave on the horizon and I knew that I was not living up to my potential.
I was fresh out of college, underpaid, undervalued, and up to my eyes in student loan debt. My full-time position demanded that I be in the office from 9-5pm even though I could do everything remotely. I knew it was time to take control over my own life, create my own business, and take charge of the things that mattered most to me, my freedom, happiness, and financial success.
I formed my LLC, created my agency, and set a goal of making at least twice my income from client retainers as I was making in my 9-5 salary before I would leave my job.
Every day after work (and sometimes during work while the boss wasn’t looking) I was working on getting the word out about my agency. I was cold emailing, LinkedIn messaging, sending custom videos, basically hustling my ass off offering my agency services left and right.
I was determined to get out of the 9-5 trap I fell into so easily after college.
It was a lot of effort but I was happy working towards my dream so it kept me motivated. I took on my first 3 clients doing social media management and paid ads work. I achieved my goal of earning twice as much in client retainers as I was earning in my full-time job in just about 3 months. It was probably the proudest moment of my life.
The night before I quit I decided to offer my full-time company to become one of my clients instead of having me work for them full time. The offer didn’t land well with them and I walked out the next day with my head high, shaking with excitement that I had really done something to tectonically shift the course of my life for the better.
I never looked back and have since grown my agency to multiple 6-figures in recurring revenue.
Along the way, I learned the science of automating high-ticket agency lead-gen. Those first few small clients were great to get started but high-ticket clients are what enabled me to rapidly scale.
I learned how to build a powerful agency team. You can’t rely on your own marketing skill to scale out to 6-figures. A freelancer with an LLC is not an agency. It takes a team. The key here is to always hire UP. This means that I only ever partnered with contractors who were BETTER than me at what they did.
I learned what digital marketing services are actually worth (a hell of a lot more than what many newbies charge) and how to sell high-ticket marketing packages. When I say high-ticket, I mean 10-30K marketing packages. 5-10K setup fees and 3-4K retainers.
These are the things that enabled me to go from trapped in my 9-5 hell hole, to 6-figure agency owner. And these are now the core foundations I now teach and implement for new agency owners in the Done-For-You Agency program.
I built this program to allow new agency owners to skip all of the trial and error and painful missteps most make when launching their agency so they don’t have to “learn the hard way”, they can just do it the right way and rapidly hit 6-figures.
With the Done-For-You Agency, you Automate Your Leads, Build Your Team, and Scale Your Sales.
