Ryan Deiss – Paid Traffic Mastery + OTO

 

 

When You’re Done, You’ll Walk Away With a Plan For

GUARANTEED TRAFFIC

…and a System for Acquiring New Customers from Channels Such As:

 

FACT: All Businesses Need A Repeatable System For Generating New Leads and Customers…

(…That Doesn’t Break the Bank)

…and a System for Acquiring New Customers from Channels Such As:

Customers are the life-blood of any business.

It sounds cliché, but it’s true.

That’s why “one hit wonder” traffic campaigns just aren’t enough. Companies today must have scalable, duplicatable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these “scalable” campaigns come in the form of paid traffic.

So whether it’s:

• Facebook Ads
• Google AdWords
• YouTube Ads
• LinkedIn Ads
• Twitter Ads
• Content Discovery Platforms (such as Outbrain and Taboola), and even…
• Dedicated Email Ads

…quality traffic is readily available for purchase.

You just know how to “buy it” the right way.

There’s just one problem: Most so-called “traffic experts” and media buyers don’t know what they’re doing, and they have the results (or lack of results) to prove it.

That’s where you come in.

As a Customer Acquisition Specialist, you are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand gen platforms to grow their customer base without breaking the bank.

In this master class, you’ll learn:

• How to create a Customer Avatar so that you can architect a paid strategy to attract leads that will actually convert to BUYERS.
• The 3 step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists…
• Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources…
• 26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…
• What to do when your campaign just ISN’T converting (this happens 80% of the time), follow the flow chart for your “diagnosis”…
• How to analyze the metrics that actually MATTER so that you can “trim the fat” from your campaigns and SCALE…
• How to leverage Facebook’s data to find where your market is hiding so you can quit wasting your ad money on people who aren’t interested…
• How to know which traffic channels you should focus on for your company…and which ones you should probably “backburner”…
• Exactly where (and how) to place your “conversion pixels” so you can track every click and know that it’s making you money…
• The exact “copy and paste” sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers…
• The exact bidding strategy to use that will maximize your leads while lowering your costs…
• Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects…(and how to do it without creeping them out).
• Why you must change your ads based on the content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you’re leaving a lot of money on the table.)
• Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
• Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

In short, Customer Acquisition Specialists (a.k.a. “Traffic Masters”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers at a PROFIT.

 

What You’ll Get:

When you enroll today, you’ll receive instant access to:

• The Paid Traffic Mastery Course
• 6 Core Modules
• 35 Video Lessons
• 22 Handouts
• 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Certified Customer Acquisition Specialist

 

Course Details and Description

 

Course Breakdown:

Module 1: Start Here

• Lesson 1: What To Expect
• Lesson 3: Paid Traffic: The What and The Why
• Lesson 4: Creating a Customer Avatar
• Lesson 5: The Marketing Funnel

 

Module 2: Paid Traffic As A System

• Lesson 1: Paid Traffic As A System
• Lesson 2: Cold Traffic Goals & Offers
• Lesson 3: Warm Traffic Goals & Offers
• Lesson 4: Hot Traffic Goals & Offers
• Lesson 5: Understanding The Traffic System
• Lesson 6: Finding Your Market

 

Module 3: Deeper Dive: Facebook Ad Platform

• Lesson 1: Getting Started With Facebook
• Lesson 2: Facebook Objectives
• Lesson 3: Finding Your Market on Facebook
• Lesson 4: Ad Copy & Ad Creative
• Lesson 5: Facebook Pixels
• Lesson 6: Reporting & Analytics
• Lesson 7: Scaling Your Campaign
• Lesson 8: Facebook Compliance

 

Module 4: Retargeting To Maximize Results

• Lesson 1: Getting Started With Retargeting
• Lesson 2: Segmentation By Visitor Activity
• Lesson 3: Full Funnel Retargeting
• Lesson 4: Video Retargeting

 

Module 5: Troubleshooting Your Campaigns

• Lesson 1: Troubleshooting Your Campaigns
• Lesson 2: Troubleshooting Your Offer
• Lesson 3: Troubleshooting Your Targeting
• Lesson 4: Troubleshooting Your Ad Copy/ Creative
• Lesson 5: Troubleshooting Your Ad Scent

 

Module 6: Other Traffic Channels

• Lesson 1: Other Traffic Channels
• Lesson 2: Twitter
• Lesson 3: Content Distribution Networks
• Lesson 4: LinkedIn
• Lesson 5: Dedicated Email Drops
• Lesson 6: Google
• Lesson 7: YouTube

 

What You’re About To Discover:

• How to create a Customer Avatar so that you can architect a paid strategy to attract leads that will actually convert to BUYERS.
• The 3 step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists…
• Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources…
• 26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…
• What to do when your campaign just ISN’T converting (this happens 80% of the time), follow the flow chart for your “diagnosis”…
• How to analyze the metrics that actually MATTER so that you can “trim the fat” from your campaigns and SCALE…
• How to leverage Facebook’s data to find where your market is hiding so you can quit wasting your ad money on people who aren’t interested…
• Exactly where (and how) to place your “conversion pixels” so you can track every click and know that it’s making you money…
• The exact “copy and paste” sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers…
• The exact bidding strategy to use that will maximize your leads while lowering your costs…
• Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects…(and how to do it without creeping them out).
• Why you must change your ads based on the content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you’re leaving a lot of money on the table.)
• Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
• Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

SalesPage (more info)

Ryan Deiss, Molly Pittman – Paid Traffic Mastery + OTO  Contains: Videos, PDF´s