Conversions For Clients™ is broken down into 9 core training modules plus a template library. All program materials, including streaming videos, audio files, transcripts, workbooks, template and more are within our online student hub which you can access on desktop or mobile!

MODULE 1: SO YOU WANT TO BE AN ADS MANAGER?

This module sets the foundation for running your business as a Facebook and Instagram ad manager and sets you up for success, so you don’t fall into the traps and make mistakes most ad managers make.

HIGHLIGHTS

>> 8 Trainings

>> Quiz to test your knowledge

>> Learn how to set your prices, create an onboarding process that wows, reporting to clients, guide to building your case studies and so much more!

MODULE 2: FUNNELS 101

This module gives you the basics you need to know about funnels. You may not be building them as an ad manager, but you do need to know moving parts in order to make sure your ads are most effective. This module will give you the confidence you need to talk to your clients about their funnels and the ads you run.

HIGHLIGHTS

>> 6 Trainings

>> Quiz to test your knowledge

>> I’ll take you through the customer journey, opt-in pages, thank you pages, disclaimers and more.

MODULE 3: THE PIXEL

This module is the most detailed pixel training you will ever find. The pixel can be super confusing, but it doesn’t have to be. In this module I break down everything you need to know about the pixel in easy to understand terms, videos, and guides.

HIGHLIGHTS

>> 7 Trainings

>> Quiz to test your knowledge

>> Learn about the pixel, where to put it, custom conversions, standard events and more.

MODULE 4: AUDIENCE & TARGETING

This module breaks down one of the most important aspects of running ads, and one that is usually skipped over, and that’s making sure you are targeting the right people. This is your audience module. Not only am I sharing the different types of audiences, but how to use them and how to find cold audiences that will love your client’s products or services.

HIGHLIGHTS

>> 8 Trainings

>> Quiz to test your knowledge

>> Learn how to cold audience mine, look-a-like audiences, warm audiences, stacking audiences and more.

MODULE 5: AD CREATIVE

This module shows you why your ad creative is so important and how to create scroll stopping ads. And the best part is you don’t need to be a graphic designer or spend a ton of money to create beautiful ads for your clients.

HIGHLIGHTS

>> 5 Trainings

>> Quiz to test your knowledge

>> Learn how to create scroll stopping graphics, what type of ad creatives to use, and all the policies around your ad creative.

MODULE 6: AD COPY

For this module I have brought in a special guest, Haley Greene, a conversion copywriter to take you step-by-step through the process of creating copy that converts. You don’t need to be a copywriter to be an ad manager, but to be a great ad manager you will want to use these copywriter hacks!

HIGHLIGHTS

>> 7 Trainings

>> Quiz to test your knowledge

>> Learn from a pro how to write copy that converts even when you’re not a copywriter.

MODULE 7: SETTING UP CAMPAIGNS

This module is the most comprehensive module and for good reason. I have set this up so you never have to set up a campaign on your own again. I am taking you through everything you need to know when it comes to setting up a campaign; from selecting an objective, to setting up the ad sets, all the way to the ads themselves. This is your A-Z road map.

HIGHLIGHTS

>> 12 Trainings

>> Quiz to test your knowledge

>> Open this module up every time you go to set up a campaign and let me walk you through step-by-step what to do.

MODULE 8: TROUBLESHOOTING

This module gives you all the information you need for those “oh Crap” moments. That way you are 100% prepared and able to solve them quickly when they come up. This will be that module you keep coming back to when things aren’t going as planned.

HIGHLIGHTS

>> 7 Trainings

>> Quiz to test your knowledge

>> Troubleshooting, knowing what stats to track, what to do if an ad gets disapproved or worse, if an ad account is disabled and so much more.

MODULE 9: SCALING YOUR ADS

In this module you will learn how to scale your client’s ad campaigns once you have identified that they are performing well. This module will always be updated as scaling is something that is always changing.

HIGHLIGHTS

>> 3 Trainings

>> Quiz to test your knowledge

>> Learn the types of scaling, how to scale, and which way makes the most since based on your campaign set up.