Joanna Wiebe – 10x Facebook Ads

Contents

Welcome and Start Here!  5 mins

Module One: Facebook and Instagram Ads 101

Facebook and Instagram Ads 101 16 mins

Cheat Sheet: Stages of Awareness 259 KB

How to Map a Lead Generation Funnel 10 mins

How to Map a Webinar Funnel 6 mins

How to Map a Challenge or Video Series Funnel 5 mins

How to Map an Ecommerce Funnel 6 mins

How to Map a Funnel from Scratch 5 mins

Module Two: Anatomy of Facebook and Instagram Ads

Anatomy of Facebook and Instagram ads 10 mins

An Over the Shoulder Walk-Through of Ad Types 11 mins

Resource: Facebook Ad Unit Guide

Module Three: Gathering your Messages

Gathering your Messages 8 mins

Ninja Technique: Facebook Group Message Mining  14 mins

Ninja Technique: How to Mine Amazon Reviews 8 mins

Ninja Technique: How to Mine Twitter for Messages 5 mins

Ninja Technique: Facebook Ad Competitor Research 7 mins

Cheat Sheet: Voice of Customer Research Questions 721 KB

Module Four: Mapping your Messages

Mapping your Messages 8 mins

Module Five: Writing High-Converting Messages

Writing High-Converting Ad Copy 9 mins

Value Proposition Rehab 10 mins

Long Copy vs Short Copy 3 mins

When You’re Ready to Write – Do This First 2 mins

Step One- Reference your Funnel Map and Pick a Place to Start 4 mins

Step Two- Write Down your Value Prop Variations 3 mins

Step Three – Write your Headline Variations 15 mins

Step Four – Write your Body Copy 37 mins

Resource: Facebook Ad Copy Example

Ad Copy Worksheet 58 KB

Cheat Sheet: Value Proposition Checklist 197 KB

Resource: Emojipedia for Facebook Friendly Emoji’s

Resource: Facebook Bullet Point Emojis

Module Six: Images and Videos

Images and Videos 25 mins

Resource: Creative Hub Gallery

Resource: Creative Hub Ad Formats

Resource: Facebook Text Checker

Cheat Sheet: Do’s and Dont’s 121 KB

Anatomy of a One-Minute Video 211 KB

Livestream Script: Educational/ Value-Add Content 151 KB

Livestream Script: Relationship-Building 121 KB

Livestream Script: Case Study 136 KB

Livestream Script: Sales 93.7 KB

Resource: Copyright Free Images from Pexels.com

Resource: Copyright Free Images from Unsplash.com

Module Seven: Landing Pages that Convert

Landing Pages that Convert 9 mins

Cheat Sheet: Anatomy of a High-Converting Landing Page 279 KB

Module Eight: Testing and How to Know if your Ads are “Working”

Testing and How to Know if your Ads are “Working” 16 mins

How to Troubleshoot a Campaign 13 mins

Cheat Sheet: Rules of Thumb for Effective Testing 148 KB

Cheat Sheet: Key Metrics and what they Mean 170 KB

Cheat Sheet: Key Metrics and what they Mean Continued… 96.8 KB

Module Nine: Red Flags

How to Spot and Avoid Red Flag Situations 3 mins

Cheat Sheet: Red Flags to Avoid 198 KB

End of Module Quiz

Bonus: Facebook Ad Compliance

How to Write Facebook Ad Compliant Copy in Difficult Verticals 17 mins

Resource: Facebook Ad Policies

Quick-Start Videos

Step One- Reference your Funnel Map and Pick a Place to Start 4 mins

Step Two- Write Down your Value Prop Variations 3 mins

Step Three- Write your Headline Variations 15 mins

Step Four – Write your Body Copy 37 mins

SalesPage (more info)  Archive

Joanna Wiebe – 10x Facebook Ads: Videos, PDF´s